Name
Beyond Digital: Taking a Store-First Approach to Retail Media [in partnership with Threefold]
Date & Time
Wednesday, September 25, 2024, 3:55 PM - 4:15 PM
Speakers
Robert Cummins, VP, Merchandising, Tech/Travel, WHSmith
Sean Crawford, Managing Director, Threefold
Sarah Marzano, Principal Analyst, Retail, Ecommerce & Retail Media, EMARKETER
Sean Crawford, Managing Director, Threefold
Sarah Marzano, Principal Analyst, Retail, Ecommerce & Retail Media, EMARKETER
Description
Retail media has disrupted the digital marketing world, but viewing retail media as digital-only is a mistake. In this session, discover how retailers with or without a strong e-commerce presence can win in a crowded commerce retail media landscape using a robust store-first approach that reaches consumers where more than 80% of retail transactions take place.
Session Type
Content