Name
Beyond Digital: Taking a Store-First Approach to Retail Media [in partnership with Threefold]
Date & Time
Wednesday, September 25, 2024, 3:55 PM - 4:15 PM
Speakers
Robert Cummins, VP, Merchandising, Tech/Travel, WHSmith
Sean Crawford, Managing Director, SMG
Sarah Marzano, Principal Analyst, Retail and Commerce Media, EMARKETER
Sean Crawford, Managing Director, SMG
Sarah Marzano, Principal Analyst, Retail and Commerce Media, EMARKETER
Description
Retail media has disrupted the digital marketing world, but viewing retail media as digital-only is a mistake. In this session, discover how retailers with or without a strong e-commerce presence can win in a crowded commerce retail media landscape using a robust store-first approach that reaches consumers where more than 80% of retail transactions take place.
Session Type
Content